Merritt Engel, in an article for Network for Good, has some great tips on getting the most out of your stories.  The one tip I would add to this are to get video and/or pictures.  Pictures and video tell a graphic picture of the subject of the story and really bring home the message that these are real people with real problems.  Also, pictures and video are more likely to be forwarded on to others, via email or social media.

Nonrofit Storytelling: 6 Tips for Interviews | Network for Good Learning Center – Learn how to raise money online for your nonprofit

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