A question I commonly get asked is: how can I drive a lot of traffic to my infographic? I like to treat exercises like this just like running for office, you have to count your votes. If you want 500 view of the content, where will you get that content out there enough to ensure it gets those views. The following eight steps are the places I start my infographic sharing process until I have enough views to hit my goal.
1. Post the infographic to a blog – Blogs are your number one friend for getting your infographic noticed because they allow for easy sharing. I make sure the infographics I share are featured on a professional-looking blog that include social sharing buttons for quick and easy pick-up. To increase search engine hits, I include an introduction paragraph and a title that contain the important SEO keywords. By making your blog easy to find and easy to embed, your infographic will get noticed and get shared.
2. Share that sucker until it hurts – I share the infographic everywhere. Literally, everywhere. Twitter, Facebook, LinkedIn, LI Groups, Pinterest, Instagram, Slideshare, Docstoc, Scribd, Stumbleupon, Redditt, and Digg. If I’m helping a company I get their employees sharing it to their networks. PostBeyond and SocialChorus are great tools to help you manage your sharing and really spread the word from employees.
3. Find relevant posts on Quora – Quora is a great way to promote your infographic online and generate a buzz. I look for relevant questions and answers being discussed on Quora and share the infographic appropriately.
4. Invest in quality advertising – Spend a bit of money on social advertising, and you’ll see the payoff. Paying for advertising allows you to target your audience and make your work appear where and when you want it to. You would be surprised what $20 on Stumbleupon, or Facebook ads can do for your reach.
5. Write an SEO-focused press release – Another way to get search engine hits is to write a news release that contains your keywords. In this news release, be sure to include a brief description of the noteworthy aspects of your infographics and links to your blog post where it is housed.
6. Engage the Influencers – A good way to get your infographic noticed is to share it with influential people. For instance, search on Twitter for people who are talking about your topic and tweet at them. Make sure you include @reply and the subject and link. Once you’ve reached out on Twitter, conduct a Google Blog Search for popular bloggers who are talking about your topic and ask them to share your work.
7. Leverage your email contacts – Don’t forget about email! Email your infographic to every contact in your company database.
8. And finally, share it on these popular infographic-specific sites. (Warning, some are paid sites that require you pay to submit):
Follow these 8 easy steps to increase the chance of your infographic getting noticed. Good luck!
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