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Billy Schuh, the Vice President of Client Services at RoundedCubed, joined me on the After Hours Marketing podcast. Our conversation was very interesting, and it came from a perspective of, why does a digital marketing agency need a web project manager?

Billy himself has over 10 years of project and client management experience, so it’s safe to say he’s seen some things, throughout his career. Also, Billy works for a digital marketing and system integration agency (RoundedCubed), so his insights on how he personally helps clients’ marketing and IT departments will definitely help all those digital marketers out there.

So, let’s begin! According to Billy, web project management, more specifically content management systems, have really opened up, compared to 5 years ago. Back then, marketing agents would mostly use the CMS to put content on the website and forget about it. Now, clients are getting smarter about it, and want to really see the ROI on their content. The market has been marketing shifts to cater to these demands.

Now, clients can directly see what a user is doing on the website, how long they’re staying there for, what they’re looking at, and more. All of this provides valuable data for the type of content they should, or should not, be producing.

However, now that clients have more access to tools, a common theme has come up — they want one simple place to log in to see everything from a bird’s eye view. Basically, one system to manage and overlook 6-10+ tools. There are some problems that end up happening with this model.

First, clients end up being sold on a product that is too complex. Something like, the client expects they’re buying a station wagon to travel to Florida, but they really end up buying a space shuttle that can take them into space. Second, as you can imagine, their space shuttle costs end up racking up and it’s nowhere near within the budget they planned for.

This is where a web project manager comes in. Not only are they able to handle various different tools, but they’re also able to keep them updated and relevant to today’s changing market.

A web project manager, like Billy, speaks with both the marketing and IT departments, and brings them aboard to the new tools and strategies. Billy also helps plan a good roadmap for clients, to figure out what they’re core needs are, and manages the tools necessary to help the clients get there effectively.